How to make a market survey?

To ensure the commercial feasibility of your proposed business creation, and that, whatever its magnitude, it is necessary to conduct a market study because it reduces your risk of failure. It helps to better control the business environment, key trends and competitive-players-where your business to validate the long term viability of the project. To achieve the turnover you have set, it is essential to determine your business strategy. Following this step that requires thought, creativity and talent, you must identify the needs and market segments, ensuring your most promising development in the medium term. You will then concentrate on these segments by obtaining a marketing mix, product policy, pricing, distribution and communication-as consistent as possible for reaching your projected revenue. Better yet, this step will allow you to encrypt your budget on the cost of manufacture, production, promotion and marketing communication. Now that you've become aware of the utilities market research, both the short and long term, here are some tips to achieve it.Market research, common sense approach toMarket research is primarily a matter of common sense and method, and must answer questions that you ask.
 What will I sell?Precisely define your product or service.Why am I selling? Identify the need and the market which meets your offer: market companies, individuals, entertainment, FMCG ...Define whether this market is developing, stagnant or declining and what it can represent sales volume and turnover.Who will I sell? Define who your customers and your consumers?How do they buy? Where do they live? And how do they behave?Who are my direct and indirect competitors?Know who your competitors? How are they? Where are they?What do they propose? At what price? ...How will I sell? Define your method of distribution.How much can I expect? Assessing the future sales of your company (number of customers and potential sales).Where will I be selling? Identify the location of your business.
 At the end of your market research, you should be able to answer the following questions:What are the processes of innovation and technological developments in the market?What is the regulatory and legislative framework of the market?(Permits required to pay taxes, to possess diplomas, identification of prescribers, ...)What are the market opportunities?What are the barriers to entry and potential threats in the market?The contract is important / growing?Your project does have its place on the market?How to differentiate yourself from the competition?Buy or rent the premises?Manufacture or outsource?Hiring sales or use independent agents?Sell ​​at what price?How to borrow and how much to invest?What will the return on investment?To answer all these questions, you should follow a logical and structured.the collection of a maximum of information: information retrieval and study field;Synthesis and analysis of information collected;has a report.

Market research, collection of information on conducting interviews
Information retrieval

This step can be time consuming and money but it remains essential for the realization of a reliable market research.
To avoid wasting your time, avoid macro-economic information(trends and statistics). They will give you just a general culturemedium in which you invest, but no direct answer for estimatingyour projected revenue.
Beyond information about your potential customers, it is essentialto refine your search by gathering information related to your competitors and potential suppliers, with local and sectoral andtechnological changes ...

To find information, one can not neglect any channel.
Internet;
trade and business press;
polls, surveys and official statistics;
specialized agencies: libraries and documentation centers, technical centers, research centers, regional centers for investment...;
Ministries and public institutions;
chambers of commerce, industry and services;
professional associations and federations;
international organizations and training institutions;
financial institutions and micro credit;
journals, magazines and books;
Databases and directories;
professional events: exhibitions, forums, conferences, seminars ...