Continuing the contratprogramme, the upgrading of transport operators is intimately related to the development of modern infrastructure dedicated to logistics. Platforms, the most important is Zenata, need to focus and optimize the flow. But challenges remain small at both the supply and demand.
Supply Chain
According Abdelali Berrada, organizer Logima (International Fair Trade Transportation and Logistics), Morocco is a country that works to build a modern economic system, productive and competitive. By setting a goal of strengthening its position in the global economy, it was essential that it improves its logistics sector and its supply chain to compete internationally. Indeed, with the sector plans, the modernization program of internal trade, regional development strategies ..., Morocco will experience in coming years a leap forward in its economic and social development. In this context, logistics is closely linked to support and improve the efficiency of all these projects and programs. Simplification of customs procedures, policy reforms and liberalization of the various modes of transport (land, sea, air), the major infrastructure (ports, motorways), and now the new domestic logistics are all factors that provide practical solutions to development sector. That said, despite all these efforts, the local logistics still quite expensive even compared to that of direct competitors. If one refers to the study conducted jointly by the Ministry of Equipment and Transport and the World Bank in 2006, the overall costs of logistics in Morocco represent about 20% of GDP, while they are in the about 10% to 16% in the countries of the European Union, and 15 to 17% in Brazil, Mexico or China. Also according Abdelali Berrada, if we want Morocco to be a real platform for regional production and investment, and preserve the overall competitiveness of our exports, we must improve our logistics sector, and it also requires an effective partnership between industry public and private sectors. Our expert also says that Morocco has several advantages, including its geographical proximity to the European market, the quality of its infrastructure, highways and ports, its successful integration into the organization of international transport. However, for a country that enters gradually in international competition, Morocco is facing strong competitors such as neighboring and distant countries of Eastern Europe, Turkey, let alone China or Brazil. Against this backdrop, we can only legitimately ask ourselves about the brakes that the sector suffers. Abdelali Berrada said that "there are many obstacles, including lack of cooperation between different stakeholders, the fragmentation and atomization of the road where the majority of operators in the informal sector, transport costs and the costs of approach operations import and export, the low use of outsourcing of logistics operations by businesses, lack of managerial skills and techniques, the low use of information technologies, the unavailability of current land public for the creation of logistics zones, the low supply of logistics services at specialist providers and platforms for the mass and optimize the flow of goods, the lack of multimodal transport solutions ... ". Since this is a sector that is growing exponentially, logistics has a bright future and should appeal to many young people eager to enter the job market in a promising sector, diversified and rewarding. So the logistics business are they well promoted and known locally? "Apart from the companies that have integrated into their logistics strategy and organizational structure as the major industrial and modern distribution and logistics businesses remain relatively unknown by the majority of Moroccan firms. Indeed, few companies have identified a logistics structure, or tools to initiate a process to measure and improve performance by eliminating waste, controlling costs, reducing inventory, timeliness, improved service levels, gain market share, ... To remedy this, there are efforts to make the information level and awareness of the industrial and commercial on the benefits may confer logistics and its impact on their competitiveness and performance. It is also one of the objectives of Logima seeking both to help companies in the enrichment of their culture and enhance the logistics business of the transport chain and logistics, "says Abdelali Berrada. Asked about such a living Logima, its organizer said that Logima was established in 2005 with the aim to contribute actively in the development of culture logistics in Morocco. Indeed, in the current context marked by challenges and opportunities, Moroccan enterprises should prepare for changes in current and future developments to remain competitive internationally, and this gives integrating logistics strategy. Logima part of this dynamic, and its purpose is precisely to help them understand and anticipate this new order to survive and grow in a market increasingly competitive. Also, and for over 6 years, Logima trying to adapt to better meet the needs and expectations of the customer sectors, while pursuing its primary mission, which is to enable companies to develop their performance by giving them the keys to optimize their supply chain; organizing an enjoyable time, sharing and exchanging information and experience-your concretely, do a regular on the evolutions and trends of logistics at national and international offer a showcase and an optimal view of the products, services, solutions and know-how trades transport and logistics profession to unite a diverse components around a platform of annual meetings, contacts and business. For all these reasons, Logima is not just a single room is a combination of expertise and solutions that allows business leaders to have the necessary tools to gain in competitiveness and performance on both aspects strategic, commercial and operational. It allows them to obtain the information sought, to get answers to questions of optimization tools and resources to find solutions or performance concepts, link partnerships, to expand their network of providers and do, in fact, their logistics into a profit center. The success of the first five editions of Logima reflects the increasing interest of economic operators to logistics, this new discipline that has become a key variable in all competitive strategies. Moreover, the logistics sector, long assimilated and confined to transport, begins gradually to take shape and gain in recent years his titles of nobility to become progressively a separate sector and worthwhile. It is a dynamic and high value-added changes in its economic weight, its contribution to regional development and job creation are undeniable. Cheerful, Abdelali Berrada considers logistics "like a promising sector. It was obviously an important role to play in the performance of companies, sectors, territories and our country. How not to be optimistic while logistics, this new ambition and complementary, is now positioned as the main instrument of the strategic vision and proactive carried by the highest authorities of our country. " It is true that the figures seem to prove him right. Despite the inaccuracy of statistics and pending the establishment of the observatory of logistics competitiveness, the sector still represents 6% of GDP and 9% of the value added of the tertiary sector and employs approximately 110 000 employees, or 10% of the urban workforce!
Platforms and services
Militzer & Münch Morocco SA, founded in 1986, is today one of the key players in the multimodal transport: 2 platforms bonded to Casablanca (19 000 m2) and Tangier (2000 m2), road weekly groupage service to and from the Guaranteed Europe, sea and air service to and from all areas via a dedicated network, logistics solutions Casablanca and clearance via the subsidiary transit Spedimex Morocco ... The CEO of M & M, Olivier Antoniotti, oversees almost all branches of the logistics sector. His expertise is so uplifting. What about the health of the transport and logistics at the national level? "In recent years there has been a profound change in the transport sector and logistics through alignment with international standards. What this means for development of structures (highways, Tangier Med ...), the emergence of logistics area and especially by a qualitative valuation of the offer, whether in real estate service providers but also logistics providers. This necessary change demonstrates very clearly the ambitions of the country and allow a very substantial improvement in the implementation of a supply chain quality and performance at both national and international level. " This manager is also shown enthusiastic about the introduction of the new Highway Code stating that "it was a necessity in our view particularly in the transport of goods. At our level, this shift had already taken a few years ago with an upgrade of our organization and especially that of our subcontractors. This will include the launch of latest equipment with international standards, to the purchase of insurance specific to our profession, the establishment of tachograph throughout the park and of course hiring a driver with experience in driving heavy vehicles. Today, the formalization of this new code and the accompanying measures including training for jobs in transportation and conduct inevitably draw up the profession. We also hope that the informal sector will be reduced progressively to ensure healthy competition in the market. " May he be heard! Regarding the type of transport TIR Antoniotti Oliver notes that the liberalization of transport has allowed development of the TIR transport. There is still much work to do, especially in improving the flow of goods. These include the importance of establishing the status of economic operator (AEO), the dematerialization of documents to export and spread of EDI for all actors within a community port or airport. Given that the branch of a multinational whose parent was founded in 1880 specializes in multimodal transport, a basic question is obvious: air, sea, road and rail ..., what kinds of ways to choose which types of need ? "The choice of a type of transport is a key issue for all our customers. As a professional, we must educate and offer the service most suitable taking into account several criteria. Of course the cost of transportation is an important but should be explored with the client's specific operations. The time, type of commodity, destination or source, the value of the goods, risk goods, quantity, frequency, are all elements that should help steer the best decision. At our level, Militzer & Münch has chosen to offer the widest range whether in transport, road, sea and air together with services such as transit and delivery logistics, "says our CEO, which recognizes that the country meets the international standards in this area. Although there is still a lot to do, transportation has changed dramatically either through the upgrading of infrastructure providers, but also airports, ports and roads. As for competition, Olivier Antoniotti said that the opening of Morocco on world trade has significantly boosted trade and therefore obviously the competition. On this point, he believes that competition following the same rules and fair competition are the engines of development. Many innovative solutions coming to market that requires continuous development. "We have always believed in Militzer & Münch that we had to anticipate these developments. We worked on communication clients such as access to tracking goods via our website but also the development of our internal information system. We are also well under way to meet the new regulations ICS (Import Control System) came into force on 1 January 2011 for all goods entering the territory of the European Union. Moreover, it is pertinently it believes the sector is a reflection of the development of the Kingdom: "Although the years 2009 and 2010 have been lackluster in terms of growth, we believe the industry should grow very significantly over the coming years. It is in this context that the Ministry of Transport has recently signed the contract logistics program associated with different specific contracts - transport of dangerous goods - to lay the foundations for evolving sector. And when it is projected into the future, our expert predicts that international transport will remain a very important element. But we must also rely on a considerable development in logistics and inland transportation to provide efficient solutions to the entire supply chain. And to clarify: "It is in this light that Militzer & Münch start building a logistics hub in Casablanca in January 2011 to enable us to propose an area of 8500 m2, 13 000 pallets logistics solutions to our customers associated with transportation solutions in the Kingdom. "
La Vie Eco www.lavieeco.com
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