Tourism Morocco

In ten years, 78 000 hotel beds were created, including about half in Marrakech
We talk a long time of the 2010 Vision and goals that the framework agreement was fixed for the tourism sector. The agreement, signed in January 2001 in Marrakech, had, among other priorities, focused on the construction during the decade began, to 160,000 additional hotel beds 000 beds including 130 resorts and 30,000 beds in focus for cultural destinations the total accommodation to approximately 230 000. Where are we today? Since 2009 already, the observation was made: we have overestimated the ability of actors to achieve those goals on time and also underestimated the difficulties encountered on the ground (clearance of land, economic downturn, crises etc.. ). Large delays were granted in achieving the resorts that were the backbone of the Vision 2010. However, real efforts have been made and the excess hotel capacity has, shall we say, naturally adapted to the application. The annual amount of contracted investment in the hotel sector increased from 3.7 billion dirhams in 2001 to 8.7 billion in 2009. Of 5000 beds in 2001, the annual production capacity rose to 10,000 as of 2006 before reaching 13 000 in 2009 and then falling to 11,160 in 2010. According to data from the Moroccan tourism engineering subsidiary of the State (see box), Morocco has seen its accommodation capacity rated in all categories, growth averaged 7% per annum from 97 000 beds in 2001 to 175,000 in 2010. The production rate is about 7800 beds per year over ten years. However, investments in hotels are not always gone where the government wished. When there is, indeed, the evolution of this capacity by region, we realize that Marrakech, the first destination national accounts for the lion's share in terms of opening new beds. The Red City mattered at the launch of Vision 2010, 20 270 beds, has almost tripled its capacity since in total 54 097 in 2009, excluding institutions that have opened in 2010. Agadir has seen during the same period its ability to increase by some 8000 beds from 29,357 beds in 2001 to 37,450 in 2009. In fact, there is nothing surprising about the choice of investors who preferred to focus on both popular destinations for foreign tourists than locals. Casablanca, whose capacity has reached 14 331 beds instead of 8 708 in 2009, is also well served. Other regions have seen an evolution rather shy of capacity, like the region of Tangier-Tetouan whose capacity has increased from 12,569 beds in 2001 to 14,331 in 2009, only 1762 or an average of more of 176 new beds a year. But we should be rejoicing in that the essential is not only to build additional beds, but also to market much of the year. Do not forget, one of the assumptions of the Vision 2010 assumed an average load of 70%. It is still far! He was only 45% in the first ten months of the year, with wide disparities across regions and cities. 5-star hotels account for 17% of capacity and guesthouses 8% By category, these are the 4-star hotel topped with 41 664 beds in 2009. They are followed with 3 * 25 088 beds and 5 * with 27 421 beds (17% of capacity). Then come the holiday villages tourism (VVT) with 21 579 beds. We must also mention other types of accommodation. These include guest houses that have exploded from 2003/2004. They totaled 13,317 beds in 2009 (8% of total), while officially there was no structure of this kind in 2001. Inns, motels and pensions are also being developed, but to a lesser extent. But what is remarkable in that decade was the arrival of many renowned international brands, which helped raise the quality of the accommodation to tourists. Mention may be made in bulk chain Mandarin constructing a luxury hotel in Marrakesh, Lucien Barriere, which opened a 5 * in the same city. Spanish signs have been seduced by the national tourist (Iberostar, Barcelo, etc..), Not to mention French brands that are present as long Fram and Accor. This dynamic has also contributed to the emergence of national hotel chains that have made a name (Atlas Hospitality, Kenzi, Palmeraie, Mogador etc..).


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